Selling Smarter: The Game-Changing Role of Video in Real Estate Marketing

Let’s be real for a second. Marketing in real estate isn’t what it used to be. Gone are the days when a dozen photos online, a lawn sign and some brochures were enough to grab attention. Especially now, people are spending a lot more of their free time on their phones browsing through social media; buyers today expect more, they want to feel a home before they even step foot inside. That’s where video marketing comes in.

Picture this: a family scrolling through hundreds of property listings late at night. They're tired, their eyes are glazing over, and then BAM! Your listing shows up, complete with a beautifully shot video tour. Suddenly they're taken inside, walking through the spacious living room, seeing the way natural light fills the kitchen, and imagining their kids running in the backyard. Just like that, it’s not just “another house.” It’s the one. With one video listed, you just secured yourself another client.

Why Video Works (and Why It Matters)

There’s a reason why video is such a powerful tool, and it’s not just about making things look pretty. It’s about how people connect with information. Watching a video isn’t passive it pulls us in because it uses more than just one sense. We’re seeing and hearing at the same time, which taps into the emotional centres of our brain, making what we’re watching stick with us in a way photos or text never quite do.

Videos bring properties to life through the art of telling a story. A well-done video helps buyers connect emotionally to a property. They can see how rooms flow together, experience the atmosphere, and really imagine living there. Without even realising it, they’re becoming more attached to the space.

Research shows that people spend far more time on websites that have video content on average, 88% more time¹. For real estate agents, that’s gold. Every extra second a buyer spends watching a video tour is another step closer to making them pick up the phone and schedule a viewing. And let’s not forget how easily videos can be shared. A beautifully shot aerial view of a property or a walkthrough video can spread like wildfire on social media, grabbing attention from buyers you didn’t even know were looking.

Let’s not forget about you, the agent managing a high-demand market. You have several listings, each vying for attention in a competitive space. Instead of spending precious time explaining every detail of each property to multiple buyers, you let the videos do the heavy lifting. With all the video tours available online, buyers come to you pre-invested, having already fallen in love with the way the home looks and feels. Your job instantly gets easier, you’re spending more time closing deals and less time following up on leads & initial inquiries.

And it’s not just anecdotal, it’s backed by data. Listings with videos get significantly more views and inquiries than those without. Up to 400% more!² Video isn’t a gimmick; it’s the best way to do marketing, and it’s what today’s buyers expect.

Are You Keeping Up?

If you’re still relying solely on photos & fancy copywriting for your property listings, you’re leaving a lot on the table. Sure, good photos are essential, but they can’t do everything. How many properties go through weeks if not months of open homes & weekend auctions before finding the right buyer? A video tour, some drone footage, or even a video interview with a walkthrough; that’s how you stand out from the crowd and give buyers a reason to choose your listing over someone else’s.

So many agencies are overlooking the value a video can bring to their listings. The reason?  Traditional video production can get confusing and pricey fast, real estate media agencies have wildly varying packages and prices, each trying to upsell you for every little option, managing those costs and figuring out what you need for every listing can feel like an uphill battle for your business. That’s where we come in.

Our Solution: Unlimited Videography on Your Terms

At Brickside Studio we decided to flip the script on how real estate agencies approach photography and videography. Instead of charging you for every single video shoot or property listing, we offer a simple monthly subscription. One flat rate, unlimited photoshoot bookings, and full access to all of our video services.

Need sweeping drone shots over a luxury property? Done. Want a walk-through video that perfectly captures every nook and cranny of an apartment? We’ve got it. With our model, you’re free to focus on what matters while we handle making properties look amazing.

Ready to Stand Out?

The bottom line is video isn’t just a trend, real estate videos are the future of real estate marketing, and it's best to not get left behind. With our subscription-based service, incorporating video into your listings has never been easier.

So, if you’re ready to give your properties the attention they deserve and attract more buyers than ever, get in contact with us. Together, we’ll make your listings impossible to ignore. References: ¹ Video marketing statistics: www.demandsage.com/video-marketing-statistics/ ² Real Estate video statistics: www.photoup.net/learn/mind-blowing-real-estate-video-statistics/